Windows 8 has a new logo, and Microsoft says it is inspired in a windows (not a flag), in the first logo of Windows 1.0, and finally in the new metro interface.
But it really looks like the flag of the Shetland islands.
Shetland is a subarctic archipelago of Scotland that lies north and east of mainland Great Britain.
1. We wanted the new logo to be both modern and classic by echoing the International Typographic Style (or Swiss design) that has been a great influence on our Metro style design philosophy. Using bold flat colors and clean lines and shapes, the new logo has the characteristics of way-finding design systems seen in airports and subways.
2. It was important that the new logo carries our Metro principle of being “Authentically Digital”. By that, we mean it does not try to emulate faux-industrial design characteristics such as materiality (glass, wood, plastic, etc.). It has motion – aligning with the fast and fluid style you’ll find throughout Windows 8.
3. Our final goal was for the new logo to be humble, yet confident. Welcoming you in with a slight tilt in perspective and when you change your color, the logo changes to reflect you. It is a “Personal” Computer after all.
We hope you enjoy our new logo.
– Sam Moreau
Principal Director of User Experience for Windows
The previous logo, for Windows 7 was:
Post author: Daniel Semper