James Locke Jeweler in Super 8
The store James Locke Jeweler is part of the Super 8 trailer (J.J. Abrams):
The sign says: Locke Jeweler
Is James a relative of John Locke?, the character from the tv series Lost.
Heres is another scene with the James Locke Jeweler sign:
There is also a video camera store that says: OLSEN CAMERA HIGH FIDELITY
Maybe that is a Super 8 camera.
In the front side of the road there is a Rent-a-car business: LAYMAN’S R/C CARS, in the trailer some of its cars suddenly start working by themselves or by strange mental force.
Above Layman’s sign there is a big orange sign that says: WRO… is it ¿WRONG? ¿Does J.J. Abrams want to tell us that we are with the wrong theories?
James Locke in Lost
James Locke is the name of an actor that worked in Lost, he played Jeff (the mechanic of the “Kahana”) (Lostpedia)
James Locke Jewelers has a web page
There is a webpage for James Locke Jewelers: www.jameslockejewelers.com
It says that they exist since 1955. Is it real or is it a clue for the merchandising and hype that J.J. Abrams always creates. (remember the giant lion in Cloverfield 
)
Its whois data says:
Registrant:
James Locke Jewelers
215 East Fifth St.
East Liverpool, OH 43920
USDomain Name: JAMESLOCKEJEWELERS.COM
Administrative Contact, Technical Contact:
Gadd, Cynthia MRecord expires on 11-Oct-2011.
Record created on 11-Oct-2000.
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Post author: Daniel Semper
Hi, I just wanted to let you know that James Locke Jewelers is a real store and has been in business since 1955. My great uncle is James. He is my grand-fathers brother. James (Jim) was born and raised in East Liverpool, Ohio. He has 2 sons, James and Keith. He passed away in 2007, leaving behind his wife Margaret who lives just a few block down from the store. I will however note that the James Locke from Lost has nothing to do and is of no relation to my family. Hope this helps!!
S. Locke:
Thank you very much for your explanation
This clears every speculation and congrats for having a family business as a part of this movie.
Just saw Super 8 and was delighted to see a bit of the downtown I grew up in highlighted…I had to immediately find out if I had been mistaken in assuming that the store was an individual legacy or rather part of a chain. I’m thrilled to find my childhood memories in tact. Great production design! Clearly a designer who took the best of many small communities in Ohio to craft a fictional town where mayhem could ensue.
Hope it brings some business and a smile….
Best, Inda