Yesterday Google launched a change to the search ranking algorithm that will bring a large number of results from a single site when a user searchs a brand. For queries that indicate a strong user interest in a particular domain, like [apple support], Google will now show more results from the relevant site [www.apple.com] from 5 to 10 results in the main page.
Prior to today’s change, only two results from www.apple.com would have appeared for this query. Now, Google determined that the user is likely interested in the Apple website, so ten results from the apple.com domain appear. Since the user is looking for support from Apple, it’s far more likely that they’ll find what they’re looking for, faster. The other results for this query are from other sites, preserving some diversity in the results.
This is a goodbye to a lot of SEO experts and techniques.
Post author: Daniel Semper