This KFC (Kentucky Fried Chicken) Ad was supposed to be shown in the Australian cricket season. A white guy who is watching a cricket match gets annoyed of a noisy crowd of black people (an awkward situation as the ad says), and he decides to calm them with a bucket of KFC. This was considered good marketing by Kentucky Fried Chicken in Australia, but it caused a bit of a fervor in the USA.
In the past of USA, black people in poverty used to eat only chicken.
It is a light-hearted reference to the West Indian cricket team. The ad was reproduced online in the US without KFC’s permission, where we are told a culturally-based stereotype exists, leading to the incorrect assertion of racism.
– A representative for KFC Australia.
At the end, KFC Australia is removing the television advertisement that was being run in conjunction with the Australian cricket season. They also apologized for any misinterpretation of the ad as it was not meant to offend anyone.
Thanks to Hugo.
The Korean KFC ad with Cannibals
With this korean commercial, it is clear that KFC is producing ads all over the world with one concept: Native Black people enjoys to eat chicken.
TYT comments on both KFC Ads
This is the USA position.
Post author: Daniel Semper