The Banned KFC Ad from Australia that was considered racist for USA

Date: January / 07 / 2010 + Comments: 10

This KFC (Kentucky Fried Chicken) Ad was supposed to be shown in the Australian cricket season. A white guy who is watching a cricket match gets annoyed of a noisy crowd of black people (an awkward situation as the ad says), and he decides to calm them with a bucket of KFC. This was considered good marketing by Kentucky Fried Chicken in Australia, but it caused a bit of a fervor in the USA.

In the past of USA, black people in poverty used to eat only chicken.

It is a light-hearted reference to the West Indian cricket team. The ad was reproduced online in the US without KFC’s permission, where we are told a culturally-based stereotype exists, leading to the incorrect assertion of racism.

– A representative for KFC Australia.

At the end, KFC Australia is removing the television advertisement that was being run in conjunction with the Australian cricket season. They also apologized for any misinterpretation of the ad as it was not meant to offend anyone.

Thanks to Hugo.

The Korean KFC ad with Cannibals

With this korean commercial, it is clear that KFC is producing ads all over the world with one concept: Native Black people enjoys to eat chicken.

TYT comments on both KFC Ads

This is the USA position.

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Post author: Daniel Semper

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  1. FRBS says:

    It is not a big deal for me, considering that Australia has a different backround than the USA. In Australia there are not a history of racism against black people simply because this country is considered a multucultural society. And the advertisement is not against all black people around the world, is especifically against the West Indies because of the cricket season…

  2. Kristo says:

    I agree with FRBS, I do not believe that the ad was intended to be racist and I do belive that people need to stop reading SO much into every little thing. People who feel the need to sit there and criticise what everyone else is doing would perhaps be better off looking at their own behaviour!

  3. Tiago says:

    maybe… what about the indian student who was murdered in Melbourne, 20 stabs until he died, that is racism or what?

  4. FRBS says:

    It could or couldn’t be a racist crime. As far as I know the Police is investigating. And I’m not saying that Australia is not a racist country, just saying that there are no reasons or there are not a history of racism against black people. About the Indians the history is other ant also the backround.

  5. Peter says:

    The problem here seems to be that the US is battling with a stereotype that applies to a racial minority there, and they’re expanding that to including everybody that looks a little bit like said racial minority. Meanwhile, out here in the real world, we know the difference between an African-American and a West Indian. Sigh.

  6. Kristo says:

    Regarding Tiago’s comment, we are talking about a KFC ad and not what occurred in Melbourne regarding the individual who was stabbed. I do not think that an ad aimed at selling some chicken wings resulted in the stabbing of an Indian man! Do not judge the majority by the actions of a minority! As I said, perhaps it is time to stop reading so much into everything. I do see the point that Peter is making, a common problem in many countries seems to be applying your own cultural lens (i.e. what happens in my country is therefore applicable everywhere else) which is not the case. The KFC ad that aired in Australia had nothing to do with African Americans and nor do I think was it intended to be a racial slur against anyone else. The ad was regarding a cricket match being played in Oz at the time and I think it was supposed more about “…if you find yourself in an awkward situation then buy some KFC and all will be right” and was not aimed at insulting anyone. To be honest, I would be hard pressed to find differences between this ad and some of the other ads I have seen from around the globe. Therefore, does this mean that we are all racist?

  7. Colin B Maharaj says:

    For a moment, just for a moment forget black+white or race and look at the add again (something americans cannot seem do). Then it is a funny add. I think this add is too advanced socially for the american culture. Other nations mix. Hey, I even make racially differetiating jokes with my racially diverse collegues. It is not offensive if you are not doing racial stereotyping, but if your mind always see things in black and white, it will be offensive.

  8. Seebob says:

    I’m disgusted that KFC bowed to the bullying tactics of the Yanks.
    They should have pointed out to them, that they were embarrassing themselves by sticking their nose into something that does not concern them and commenting without any knowledge of the meaning of the ad.
    Firstly the “black people” in the ad were not Afro Americans, they were West Indians, and the annoying behaviour is the non stop racket they inflict on the unfortunate spectators within earshot.
    As always, make sure you are aware of the facts before you open your mouth for fear of making a fool of yourself.

  9. ken says:

    If the Kentucky fried chicken add is racist then so is Kentucky fried chicken,as it refers to southern fried chicken that the poorest African Americans ate over 100 years ago.Things have changed a lot in 100 years.let go of the past America,enjoy a little bit of Aussie humor.we take the piss out of each other all the time,thats why we are always smiling

  10. Nuddy says:

    Once again an outsider looking in and getting all the wrong ideas. No wonder the world dislikes Americans! There is an overwhelming tendency to judge others without even the slightest understanding or comprehension of the nuances of the culture being condemned. And let’s face it, they don’t understand cricket in the first place, so how could they possibly understand the relationship between cricketing nations and the banter that goes on between them? They can’t. Besides, if the West Indian population was not offended by it, then why should American outsiders be? Fix your own backyard before you start criticising mine! Oh, and get a sense of humour and lighten up. Being PC isn’t all that it’s cracked up to be.

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